The following case studies showcase my interest and skills in designing for a variety of products and users. I believe that designing for different users and products strengthens design-thinking. In each study, I focus on a specific user problem to illustrate how I discover, research, plan and visualize delightful user experiences on web and mobile.
This project details the design of an online academic program comparison tool for The University of Maryland University College. The overall goal of the project was to enhance student administrative processes, streamlined user flows for student registration, assist with the decision-making process for determining a course of study, and to decrease registration abandonment rates and increase market conversions. These enhancements improved the overall student registration process and increasing market conversions by over 30%.
This project involved designing an online SaaS GIS platform with a Customer Relationship Module (CRM) that serves the US Department of Defense. I worked with a cross-functional team to target our main user needs for viewing and exploiting imagery, as well as creating features that allow users to efficiently manage personal imagery libraries. As a result, our user base grew to over 10,000 users and the program was granted a two-year extension. We won a team award for passing Critical Design Review and for Excellence in Customer Service.
JetBlack is a travel app that focuses on identifying safe and accepting spaces for black/LGBT international travelers. I conducted the end-to-end user experience process and built my solution to meet my targeted user goals. Users are able to get relevant travel information for the Black/LGBT community without digging through lengthy online forums or travel blogs, or traveling without needed information.
This project details the design of an internal assessment database for an online textbook publisher. Editors were using Word documents to create quizzes and exams that would be uploaded to learning management systems like Blackboard. The process was untimely and made organization of content extremely difficult. I worked with a cross-functional team of stakeholders and developers to automate this process and save our editors productivity hours. Our final product shipped with features that increased productivity from four to over ten assessments per day.